Since I began focusing on code and application performance, it has become the central theme of both my book and my conference sessions on the subject.
When architecting and writing code, performance and memory usage must always be front and center—not treated as an afterthought. This is especially critical today, as more and more systems move to the cloud. Inefficient code doesn’t just run slower; it directly drives up cloud costs through increased compute time, memory consumption, and scaling requirements.
Poor performance also comes with a far greater cost: users. If your application is slow, unreliable, or resource-hungry, customers will leave. They won’t file bug reports. They won’t wait for fixes. They’ll simply move on.
Performance isn’t an optimization phase.
It’s a design responsibility.
Build fast, efficient software from the start—or pay for it later in lost revenue, higher cloud bills, and damaged trust.


Pick up any books by David McCarter by going to Amazon.com: http://bit.ly/RockYourCodeBooks
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